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TelPad app delivers digital content at home

Written by : J. AMOR
Manila Times

Hoping to add more broadband and landline subscribers, the Philippine Long Distance Telephone Co. (PLDT) launched on Wednesday its first exclusive mobile app meant for its tablet-landline hybrid offering called the TelPad.

Dubbed TelMeHow, the app pools a range of instructional and informative video and text content from a number of categories, including cooking, photography, sports, fashion and travel, among many others.

The telco executives told the press during the launch that the app is meant especially for teenage users who are “just building up on their passions and interests,” and latches on a broader marketing push captured in the tagline “the strongest connections are at home.

Using the app, for example, kids can learn how to cook culinary fares such as grilled stuffed calamari and cheese and mushroom rolled pizzanitos.

But aside from merely reading the recipes, the app also contains video instructions from celebrities, such as food connoisseur and celebrity Erwan Heussaff.

All of the content are streamed into the device so that the videos would not take so much of the tablet’s storage space.

Patrick Tabg, vice president for home marketing, voice and micro business at PLDT told the Manila Times that the app is meant to aggregate or relevant and informative content, which can easily be consumed on the fly by subscribers inside their homes.

”The TelPad will not be complete as a gadget only. It has to have content in order to make it a complete solution,” Tang said.

In May, Tang said they are looking to integrate an e-commerce element into the service such that when a user finds an interesting item — say, a dress used in a fashion instructional video — they would be able to purchase it right away and have it delivered right at their doorstep.

He added that they are already in talks with major retailers from the various sectors — such as Forever21 for fashion and Canon for photography — so that their catalogs can be put up for purchase using the application.

”Technology can sometimes be intimidating, but with the TelMeHow app, we aim to reverse that thought so that with technology, families can enjoy a lot more at home,” Tang added.

The aim, executives said, is to convert all of PLDT’s 1.5 million retail subscriber base into users of the new TelPad.

The PLDT TelPad has two models — the TelPad Wave 2.3, which runs on Android Gingerbread 2.3 and the S7 Slim which boasts of an 8GB internal memory, 512MB RAM, 1GHz Qualcomm processor and additional storage capacity of up to 32GB.

The sleek S7 Slim also has a micro HDMI port for larger scale viewing on HD television, a 3-axis Accelerometer, as well as gravity and ambient light sensors.

Each TelPad plan comes with unlimited calls and unlimited broadband service.

Plans start at P1,849 at 1.5mbps. TelMeHow may now be downloaded for free by TelPad users at http://www.PLDTTelPad.com.

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Posted by on Apr 16 2012. Filed under Articles, Business, News from the Motherland. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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